Following the code of Ethics in Events…!

A few months ago, I was asked by one of the premier event management institutes in Pune to address their students on 'Ethics in Event Management'. As a faculty member at this institute, the topic was indeed, close to my heart. When I started preparing the presentation, I went deep into the intricacies of this widely-discussed, yet less-implemented word – Ethics.

As I pondered on the various points that I should communicate to the students who would ultimately, form the heart and soul of the industry, I thought of speaking on the fundamental ethics that a company or individual needs to manifest which, in the long run, will go on to determine the success or failure of the individual or company.

I would like to elaborate on a few points which I had presented for the benefit of all stakeholders.

The foremost code of ethics that you will need to manifest is honesty. To my way of thinking, honesty is the basic step from which any communication starts. For e.g. when you make a presentation, ensure that you present facts about your company’s infrastructure, financial standing, previous experience etc. strictly on what you have and what you have achieved. Never, for even a moment, assume or communicate things that you do not have. This might get you the project, but ultimately, it will put you in a very difficult situation when logic precedes commitments.

Another important point to manifest is loyalty. Every event manager or firm should be loyal to the client and to the agency/vendors which ultimately go on to making the event a success. For e.g. during a pitch, never speak in a derogatory manner about your competitors. Let your work speak for yourself. Always remember, the world is a small place and you will constantly bump into the same fraternity in your journey.

Confidentiality is of utmost essence. Every client or agency will prefer an event management firm which manifests high levels of confidentiality. Never give out a strategy or details of an exhibition, conference or seminar to a competitive client or firm. It will ultimately leave a mark of unprofessionalism against your company leading to a dent in your future prospects.

Fairness is an often-discussed word. When you decide to source an agency or vendor, you should give all of them an equal chance to submit their expertise. Logic of selection should be solely based on ability, commitment and service levels. Never create a scenario of 'Fixed-Selection'. This might save you in an event, but the market which is highly aware, will catch on to your traits very soon.

Commitment is the yardstick of performance. Every commitment made in writing or even verbally should be manifested in its best possible way. This, according to me, is the best ethics and branding exercise that you can manifest with any organization.

Accountability of your work is important. You should take ownership of the success or failure of your events and exhibitions. When you organize tradeshows, you should be manifest high service levels for exhibitors, visitors and various tradeshow associations. This will enable you to gain credits for being an efficient government tradeshow planner as well.

Therefore, as the light of ethics begins to shine on you, make sure that it manifests into something great and noble!